Stanlan, a proprietary brand from Taiwan Sugar Corporation, has created packaging designs targeting three distinct market segments: students, young professionals, and the mature wellness community. Each segment is differentiated by unique bottle designs, using different colors to help consumers clearly distinguish and make their purchase decisions.

Design the 2004 annual billboard for the Franz Porcelain Base located in Jingdezhen, China. Use iconic pieces as the main visual to ensure that people can instantly recognize and feel the brand identity.

The exhibition's standard typeface design elements are derived from Taiwan's butterflies and Japan's flowers. Co-organized by Uniplant Company, the company's primary color, red, is integrated into the visual elements and applications.

Extended visual design includes:
Opening backdrop design / Main visual wall design at the entrance / Pedestrian bridge banners / Advertisements / Event badges / Invitation cards / Event brochures / Extended event poster design competition

720 logo ensures a balanced sensory experience with its proportional visual bleed when presented solo.

720 Brand Vision
We discover the brilliant vision, as powerful backing to people, beyond the boundary and explore further on.

720 Brand Mission
From innovative ideas to excellent products, we provide marvelous sports sunglasses for enhancing athlete and outdoor enthusiasts‘ performance.

Bike Frame Paint Design

720 x Volando

Road Bike Frame Paint Design, a limited edition brand product developed in collaboration between 720 and Volando. My initial design featured a dotted gradient as the element, with partial lines complementing it to create a sense of streamline visually. The color scheme utilized black and blue-green, offering a neutral feel suitable for both men and women. Ultimately, the paintwork and assembly of the bike frame were completed by Volando. It’s a global limited edition.

CD Cover

DJ Book

“Love me tender “ poster, awarded in the 2004 AIDS Prevention Contest, employs ink wash for fruits and flowers, echoing gender nuances. It advocates for societal empathy and protection for marginalized groups, aiming to inspire solidarity and understanding.

Magazine

Taiwan Life insurance company

Taiwan Life Insurance Corporate Monthly Magazine. The initial editorial design was overly conservative and dull, resulting in uninteresting layouts that failed to engage readers. Therefore, each report has been enhanced with color and layout to make it easy to read and lively. The presentation of tables and figures within the content can now more vividly connect to the narrative!

Brochure

Taiwan Life insurance company

Comprehensive Marketing Manual for Insurance Products. The design must consider how to convince customers to make a purchase. Clear labeling of annotations and fonts is crucial. It is necessary to set the font size according to regulations to avoid misunderstandings that could lead to disputes in the future. A clean, concise, and powerful layout, paired with common illustrations within the text, can assist consumers in generating associations and resonance.

720Run with Me Game

720armour

The visual design for the 720 Run with Me Game is a comprehensive project that I was responsible for. It encompassed the integration of the event activities, registration details, planning and design of the event visuals, main visual design of the race, photography planning and visuals, race manual, event signage, archways, tents, directional and stage visual design. Additionally, I designed the event memorabilia, finisher medals, and trophies, as well as the visual exposure and marketing materials for
various media and social platforms.

Magazine Ads

720armour

Presenting an exclusive collection of brand marketing campaigns developed for 720armour sports eyewear over a decade. The ads accentuate the cutting-edge 720HiColor high-contrast lens technology. Highlights include custom designs for the Asian Games dragon boat team, motivational ads for the Wan Jin Shi Marathon, and the pioneering tech image of 720HiColor. My role encompassed intricate behind-the-scenes photography, sophisticated visual compositing, and dynamic editorial design.