Web Design UI
WANGTZU Visual Communication
Personal portfolio website design, using my personal logo and the signature colors: Gentleman's Blue, Passionate Red, and Simple White as the primary palette, with Light Gray as a supporting tone. The design is minimalist, focusing on letting the work speak for itself. The intuitive design ensures that the projects and the website are more focused and easy to navigate!
IG social media
720armour
IG community marketing for 720armour
720armour — The Vanguard of Taiwanese Sports Eyewear
720armour, a brand originating from Taiwan, has become the top choice for professional athletes with its innovative designs and trendy color combinations. Whether it’s cyclists or running enthusiasts, everyone clings to their 720armour sunglasses, making it a standout brand in Taiwan’s sports eyewear market.
Instagram Visual Strategy — A Perfect Fusion of Context and Style On Instagram.
The visual strategy focuses on showcasing close-ups of athletes in various usage scenarios, with situational photos of the glasses as a supporting strategy. This approach allows consumers to quickly select their favorite images and delve deeper into product information through a clear layout. The overall color scheme centers on the subject, with a background processed in a blurred bicolor tone, maintaining consistency and brand image across the layout.
Topical Product Marketing — The Zero&Ocean Series Narrative Taking our Zero&Ocean series as an example, This promotional strategy is divided into three narrative phases. Starting with consumer needs, we weave visual narratives that intertwine characters and product usage scenarios, highlighting the unique advantages of the product and enhancing the topicality and brand identity of the layout.
Featured Product Promotion — Multifunctional Sports Sunglasses This featured product is a pair of multifunctional sports sunglasses, offering options for high-definition and photochromic lenses. The promotion strategy revolves around user needs, combining product visuals from professional athletes with simple experience sharing, along with detailed descriptions of product features, creating a compelling promotional visual set that fully showcases the brand’s characteristics.
Urban Trail Running Event
720xBraving the Peak Movie Promotion
A city trail running event organized by a sports brand in collaboration with the movie ‘Braving the Peak’. Additionally, co-branded sunglasses were created for this movie. Other productions include the main visual for registration and visual design for social media.
The Asian Games
720 Sponsored Athletes
This is a brand image promotional script for cheering on the 720 Taiwanese athletes at the 2018 Asian Games. It includes the design of the main visual and post-production synthesis. The post-production synthesis of the men’s dragon boat team was widely acclaimed. After winning the gold medal, it was reported and used by major media outlets.
All-Star Game Brand Event
720xCPBL
Brand integration into the live events of the Baseball All-Star Game. Utilizing the cheerleading team images of various teams in conjunction with brand activities. Also, the day’s featured eyewear is promoted with special offers. The brand presence is showcased in the event advertisements, marketing materials produced for the live events, and promotions across various social media platforms.
