SNS Visual Strategy: Sensory Narrative & Lifestyle Integration
Fashion Brand
To disrupt the generic visual tropes and clutter of the wellness industry, we redefine health aesthetics through a lens of sophisticated minimalism. By integrating products into authentic lifestyle scenarios, we utilize narrative carousel sequences to evoke subconscious desire. This approach elevates the consumer journey from functional inquiry to emotional resonance, fostering a profound brand connection that naturally accelerates conversion.
Master the Gravity. Lead the Tide
Gravity Taiwan
Defining Momentum. Sculpting the Flow. By blending the fluid rhythm of lunar tides with the raw honesty of paper texture, Gravity Taiwan defines the pulse of modern marketing—where original craft meets irresistible momentum.
Web Design UI
WANGTZU Visual Communication
Personal portfolio website design, using my personal logo and the signature colors: Gentleman's Blue, Passionate Red, and Simple White as the primary palette, with Light Gray as a supporting tone. The design is minimalist, focusing on letting the work speak for itself. The intuitive design ensures that the projects and the website are more focused and easy to navigate!
IG Community & Visual Strategy
720armour
>Elevating 720armour as the vanguard of Taiwanese sports eyewear, this strategy transitions from product specs to a high-octane lifestyle narrative.
Leveraging high-tension athlete close-ups to embed performance into authentic sporting scenarios, fostering deep emotional resonance.
Using the Zero&Ocean Series as a benchmark, we employ a three-phase storytelling approach—Discovery, Immersion, and Integration—to transform sustainability into a desirable brand culture.
A minimalist visual hierarchy ensures a seamless transition from aesthetic inspiration to informed decision-making within the IG ecosystem.
Urban Trail Running Event
720 x Braving the Peak Movie Promotion
A city trail running event organized by a sports brand in collaboration with the movie ‘Braving the Peak’. Additionally, co-branded sunglasses were created for this movie. Other productions include the main visual for registration and visual design for social media.
The Asian Games
720 Sponsored Athletes
This is a brand image promotional script for cheering on the 720 Taiwanese athletes at the 2018 Asian Games. It includes the design of the main visual and post-production synthesis. The post-production synthesis of the men’s dragon boat team was widely acclaimed. After winning the gold medal, it was reported and used by major media outlets.
All-Star Game Brand Event
720 x CPBL
Brand integration into the live events of the Baseball All-Star Game. Utilizing the cheerleading team images of various teams in conjunction with brand activities. Also, the day’s featured eyewear is promoted with special offers. The brand presence is showcased in the event advertisements, marketing materials produced for the live events, and promotions across various social media platforms.