Triathlete Suit Design
Ironman Taiwan
Incorporating Digital Dot Design into Triathlon Elements Creating a triathlon suit design with a digital camouflage pattern. The design incorporates the primary color scheme of Ironman. The short sleeves resemble half-armor, conveying a sense of battle, much like Ironman icon!
Color of Sport Fashion
Sport Eyewear
Since 2012, I’ve been part of the sports brand industry, adding trendy color elements. In the past, eyewear colors were often dull and old fashion. But guess what? We can blend them seamlessly with fashion accessories, infusing them with the latest colors.
From 2013 until now, sport fashion has taken off. Sports eyewear colors now follow yearly trends, becoming must-have accessories in our closets.
TI’m always on the lookout for fresh ways to analyze color trends. This way, we stay ahead of the curve, predicting fashion trends up to two years in advance. It’s all about keeping those sales consistent and achieving long-lasting success!
Amp Up-Branding KeyVisual of the year
720armour
This is not just a testament to speed and strength, but also a portrayal of surpassing and excelling through the thrilling sports of hurdling and weightlifting.
The bicycle, as a symbol of the sport, replaces the fixed bar of the hurdle. In weightlifting, it stands for the barbell. The overall visual symbolizes elevating goals to extraordinary heights, showcasing the power of the extreme. This bold display is the promise of 720armour to break through limits. Our target audience is set among consumers who love cycling—a group that breaks through speed and strength. This visual impact is heart-stopping.
The annual visual is applied across various media, from exhibitions to retail displays, and social media, creating a tight-knit and memorable brand journey.
Product Markting Visual
Zero&Ocean-720armour
This is a series of eco-friendly, recycled eyewear products. The material of the product utilizes discarded fishing nets from Taiwan's waters, which are then recycled into production. Moreover, it is paired with fashionable and trendy color combinations.
Marketing materials include:
Complete eco-friendly packaging/tags for the product,
Commemorative t-shirts, eco-friendly shopping bags, wallets, posters, cards, display materials, etc.
UI visual design for the product technology website. / UX Visual design of the product survey.
Social Media Visuals
Visual design for product animations.
SP Eyewear Promotion
720xWBC-CPBL
2023 World Baseball Game-Taiwan
Special eyewear Edition by 720 X CPBL
This project covers the design of unique product labels, packaging, and promotional strategies for social media marketing materials. The main visual features an outdoor baseball field to underscore the product’s link to the sport, highlighting its limited-edition value.
Social media visuals include dynamic composites of game scenes, enhancing the limited product’s appeal and enticing baseball fans, prompting impulse buys.
The final TV AD used for exposure of major social media and Game events.
Exhibition Visual
Taipei In Style 2006
Illustration & Visual Design
The Key-visual character image is created using a watercolor gradient technique. The gradient is derived from traditional Chinese painting techniques, utilizing watercolor pigments transferred onto watercolor paper to express the image. It tells the story of Taiwan’s unique fusion of Eastern and Western trends, leading the direction of global fashion.
Fashion is brought into a new world, integrating trends into everyday life.
The Key-visual is applied throughout the exhibition, from poster prints to event stage backgrounds, backgrounds for fashion information, registration counters, and signage, among others.
