王子興 Tzu-Hsing Wang - 商業專案與品牌視覺統籌作品集 (Branding & Projects Portfolio)

As Lead Strategist, I orchestrated a high-fidelity narrative bridging functional apparel with digital surrealism. By integrating Generative AI (AICG), I evolved traditional production into a unified visual ecosystem. From cinematic reels to AI-synthesized environments and LINE CRM visuals, I managed the full lifecycle—ensuring every frame functions as both an aesthetic statement and a high-conversion marketing asset across all digital touchpoints.

Facing the lack of live models, this project prioritized Product-Centric Storytelling. Through high-end photography and digital post-production, we simulated garment "fit" and "lifestyle." This consistent multi-channel strategy—from retail displays to mobile interfaces—successfully elevated Phiten’s premium brand perception across all consumer touchpoints.

Two Worlds. One Motion.– We translated the dual-scenario utility into the universal language of the Stride. A singular gesture that transcends environments, turning technical features into immediate personal connections. From city streets to rugged trails—one step, total harmony.

Pure Design, Enhanced Value–Our focus is on "Simplicity." We replaced the cluttered pharmacy look with spacious visuals and clean headings to highlight our brand's core values. This creates a calm, professional shopping atmosphere that feels welcoming. By unifying our visual style across all stores and events, we build a brand that people truly remember.

Incorporating Digital Dot Design into Triathlon Elements Creating a triathlon suit design with a digital camouflage pattern. The design incorporates the primary color scheme of Ironman. The short sleeves resemble half-armor, conveying a sense of battle, much like Ironman icon!

Since 2012, I’ve been part of the sports brand industry, adding trendy color elements. We stay ahead of the curve, predicting fashion trends up to two years in advance by analyzing yearly trends and closet accessories.

This portrayal of surpassing and excelling through the thrilling sports of hurdling and weightlifting. The overall visual symbolizes elevating goals to extraordinary heights, breaking through limits.

This is a series of eco-friendly, recycled eyewear products. The material utilizes discarded fishing nets from Taiwan's waters, paired with fashionable and trendy color combinations.

2023 World Baseball Classic - Taiwan. Special eyewear Edition by 720 X CPBL. This project covers the design of unique product labels, packaging, and social media marketing.