Fashion Brand
As Lead Strategist, I orchestrated a high-fidelity narrative bridging functional apparel with digital surrealism. By integrating Generative AI (AICG), I evolved traditional production into a unified visual ecosystem. From cinematic reels to AI-synthesized environments and LINE CRM visuals, I managed the full lifecycle—ensuring every frame functions as both an aesthetic statement and a high-conversion marketing asset across all digital touchpoints.
Fashion Brand
Facing the lack of live models, this project prioritized Product-Centric Storytelling. Through high-end photography and digital post-production, we simulated garment "fit" and "lifestyle." This consistent multi-channel strategy—from retail displays to mobile interfaces—successfully elevated Phiten’s premium brand perception across all consumer touchpoints.
Fashion Brand
Two Worlds. One Motion.– We translated the dual-scenario utility into the universal language of the Stride. A singular gesture that transcends environments, turning technical features into immediate personal connections. From city streets to rugged trails—one step, total harmony.
Fashion Brand
Pure Design, Enhanced Value–Our focus is on "Simplicity." We replaced the cluttered pharmacy look with spacious visuals and clean headings to highlight our brand's core values. This creates a calm, professional shopping atmosphere that feels welcoming. By unifying our visual style across all stores and events, we build a brand that people truly remember.
Ironman Taiwan
Incorporating Digital Dot Design into Triathlon Elements Creating a triathlon suit design with a digital camouflage pattern. The design incorporates the primary color scheme of Ironman. The short sleeves resemble half-armor, conveying a sense of battle, much like Ironman icon!
Sport Eyewear Fashion Strategy
Since 2012, I’ve been part of the sports brand industry, adding trendy color elements. We stay ahead of the curve, predicting fashion trends up to two years in advance by analyzing yearly trends and closet accessories.
720armour Annual Campaign
This portrayal of surpassing and excelling through the thrilling sports of hurdling and weightlifting. The overall visual symbolizes elevating goals to extraordinary heights, breaking through limits.
Zero & Ocean Eco Series
This is a series of eco-friendly, recycled eyewear products. The material utilizes discarded fishing nets from Taiwan's waters, paired with fashionable and trendy color combinations.
WBC World Baseball Classic x 720
2023 World Baseball Classic - Taiwan. Special eyewear Edition by 720 X CPBL. This project covers the design of unique product labels, packaging, and social media marketing.
Taipei In Style 2006
The Key-visual character image is created using a watercolor gradient technique, derived from traditional Chinese painting techniques, utilized watercolor pigments transferred onto watercolor paper.